OBEY Sample Sale Brick Lane

Obey has been one of the leading Urban brands of the last year and is set to make a huge impact in 2012 and onwards. You can see the walls and courtyard covered in the works of the label at Cargo Night club in Shorditch.

Since 1989, the Obey street art campaign has become an important urban phenomenon. Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from Andre the Giant, a pop-culture athlete in the eighties, the Obey icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation.

The Sale started yesterday, and will continue through Friday, and Saturday.

Cash only

Check the Flyer image and Map for opening Times and directions.