Diplo | BlackBerry Torch advert

“My crew’s like worldwide. It’s Japan, it’s Jamaica…it’s outer space.”

Mad Decent CEO, producer extraordinaire, a globally renowned DJ and one half of bonkers digital reggae outfit Major Lazer…if you’ve not heard of Diplo, where the hell have you been hiding? Now, the man behind the revolutionary beats of M.I.A. has managed to find his way on to our TV screens, infiltrating British living rooms as he heads up a new BlackBerry campaign, sporting their own addition to the touch-screen generation, the Torch.

Suited and booted looking slick as ever, Diplo and his BlackBerry are inseparable (obviously). Is this a step too far for the man famed for championing underground sounds, or just an extra touch of cool? Seeing as it’s Diplo, something tells me it’s the latter…